TAMARAC, Fla. – City Furniture is redefining its approach to community outreach programs, partnering with marketing firm Win-Win Partnerships to “enhance its commitment as an active sponsor and contributor in local communities.”
Win-Win Partnerships specializes in a “data-driven partnership approach to drive sales and elevate brands,” focusing on integrated sponsorships and licensing solutions via celebrity influencers, sports and entertainment.
“Nothing is more important than connecting with and supporting the communities we serve,” said City Furniture President Andrew Koenig. “As we continue to grow, we saw an opportunity to be even more thoughtful about our sports, licensing and charitable partnerships. Win-Win is the right agency at the right time.”
City Furniture currently partners with several professional sports teams, personalities and charitable causes. Its 19 locations can be found across Florida from Miami through Vero Beach, and in Fort Myers, Naples, The Villages and Orlando. Ashley Home Store showrooms operated by the retailer can also be found in Southeast and Southwest Florida.
“City Furniture is a category leader with the character and empathy of your next-door neighbor,” said Win-Win’s founder Scott Becher. “When business is personal, partnerships are more authentic and become a powerful influence on driving business. We’re flattered to support City Furniture’s partnership efforts.”