TOTOWA, N.J. – Working to offer home furnishings and sleep retailers an easy-to-sell package of sleep accessories, Precision Textiles’ SlumberShield division has developed a bundle that includes mattress protectors, sheets, blankets and pillows. SlumberBundle collections are priced to retail from $149 to $399, depending on products including in the package.
Set to debut the first week in January, the product is designed for brick-and-mortar furniture retailers, mattress retailers and specialty sleep shops. The kits can also be drop-shipped to consumers through retailers. The bundles can be customized by retailers to fit in with each location’s merchandising strategy. High-end retailers catering to luxury consumers can select premium products, for example.
“Retailers know that maximizing every opportunity to sell a customer in the current environment is critical,” said Bill Bottine, managing director of SlumberShield. “Precision and SlumberShield are two trusted names in the mattress protection industry, making our SlumberBundles an easy cash-and-carry solution.”
Available SlumberShield products include a selection of 11 pillows, seven mattress protectors and a variety of sheets and blankets.
I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.