TOTOWA, N.J. — In its newest marketing campaign, Precision Textiles — supplier of coated fabrics, nonwovens and laminations for the bedding, automotive and healthcare industries — is taking a more traditional route with a classic direct-mail program.
Promoting its recently launched IQFit Natural line, the mailer includes a product brochure, a swatch card with product samples and a mini foam bun with an IQFit Natural FR sock applied, as well as information about the danger of using fiberglass in FT socks.
The campaign is designed to help Precision Textile’s partners make better-informed FR barrier sourcing decisions in an industry that is first and foremost driven by the touch and feel of the materials used.
“While a mailer may seem like a dated tactic to some, we believe that in today’s technology-driven world that people are becoming numb to the myriad of digital approaches that are delivered to their inboxes daily,” said Keith Martin, vice president of Precision Textiles. “Of course, we haven’t abandoned our digital efforts. Rather, we are weaving together a combination of marketing tactics to maximize our communication efforts.”
The mailers will ship in early December. Customers interested in receiving a mailer can contact their sales representative or email [email protected]